Local Hands-on Learning Coming to Keene, NH
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Recommended: You may bring a personal laptop for use during the workshop(s).
IPads and tablets are not sufficient for hands-on activities.

Building an Email that Engages Your Audience
Keene, NH  •  December 9  •  9:00am - 12:00pm  •  $149		 Enroll here for
one or both sessions 

What is it?
This fundamental workshop provides you with the step-by-step design process in creating and branding your Master Email Template. Learn how to confidently set email marketing goals, brand your master template, and increase engagement by using simple yet powerful best practices while working alongside the trainer in your own Constant Contact account.

Agenda:
During this three hour class we'll cover:

  • Creating and Branding a Master Template with:Company Colors, Logo & Contact Information, Social Media Buttons, and Links
  • Best Practices and Ground Rules for Creating Content
  • Creating Engaging Content in Your Email like: Videos, Advanced Image Editors, Surveys and Linking, Table Properties
  • Getting Your Emails Noticed through: Subject Line and Sending best practices

Who Should Attend?
The beginning of this session is geared for new users or those more experienced users that want more efficient ways of creating emails. This session will also provide additional best practices and teach techniques to creating engaging content for your email communications. By incorporating more advanced Email Marketing techniques and features, learners will take an email to the next level by getting their audience to notice their email and take action!
Maximize your Results with Contacts and Reporting Analytics
Keene, NH  • December 9  •  1:30pm -  4:30pm  •  $149		 Enroll here for
one or both sessions 

What is it?
Learn how to increase sending reports and getting emails noticed with industry best practices, strategies, and techniques. By learning the essentials in managing your contacts and monitoring your reports, learners will identify ways to increase visibility in an email inbox.

Agenda:
During this three hour class we'll cover:

  • Contact Management & Segmentation
  • Importing your Contacts
  • Using Tags to Send Campaigns
  • Analyzing your Email’s Reports like: Reports Available, How to Analyze Reporting, A/B Split Testing

Who Should Attend?
This module is targeting for users with minimal experience using our contact management tool or for those who are new to Email Marketing. It is also intended for more tenured Constant Contact users but is looking to manage their contacts more efficiently. Anyone who wants to learn about industry best practices on “safe sending”, and who needs assistance identifying areas of opportunity to increase results, this class is for you!
PRESENTER INFORMATION
Matt Ward
Constant Contact Authorized Local Expert
With experience as a software quality assurance analyst, Internet services professional, and entrepreneur working for and with a Who's Who list of major regional and national companies, Matt is a web and social media expert, thought leader, and sought-after speaker. He has delivered informative how-to presentations at a wide range of events, including appearances at a number of regional chambers of commerce, business expos, corporations, small business associations, and other business groups.
   

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Constant Contact, 1601 Trapelo Road, Waltham, MA 02451. www.constantcontact.com