Be prepared for the next evolution of marketing. Artificial intelligence (AI) is increasingly becoming more mainstream as each day passes, playing a transformative role across most industries. Marketing is no exception. AI can unlock enormous potential in impacting the field by automating routine processes, personalization, and creating more meaningful customer experiences. In this upcoming virtual event, join Joya Scarlata, Director of Digital Marketing at InterraIT, to learn more about artificial intelligence and its exciting role in marketing. 

Key Takeaways

• Understand the basic concept of AI and its different forms
• Learn about key trends of AI in marketing
• Discover real-life use cases on how organizations are utilizing AI in their marketing strategies 

Joya Scarlata, MBA, is the Director of Digital Marketing at InterraIT, a B2B IT services firm. She loves creating content and helping brands find their digital voice. While Joya has been in the marketing field for over five years, she started her career in research and analysis, working for a prominent DC think tank. She loves learning about current technology trends, especially about how AI plays a transformative role in marketing. Joya received her Bachelor's and Master's from Boston University and her MBA from the Jack Welch Management Institute. As a Navy spouse, she has been in the Hampton Roads area for just over two years with her husband and two fur babies.