Saturday, November 16, 2019 at 9:00 AM EST
Saturday, November 16, 2019 at 12:00 PM EST

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Saturday, November 23, 2019 at 9:00 AM EST
Saturday, November 23, 2019 at 12:00 PM EST

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Auburn SCORE Chapter 
2 State Street
Auburn, NY 13021

Driving Directions 


Derek Simmonds 
Auburn SCORE 

Simple Steps to Starting Your Business 

Is Starting a Business Right for You?

Attend this comprehensive workshop series to help you test your new business idea and get started on the right path. There will be six sessions over two days. Topics will be: • Feasability Assessment • Business Plan Basics • Social Media • Components of Business Ownership • Marketing • Succession Planning

November 16th: 9:00 AM to Noon

Session 1- Feasability Assessment, Business Goals and Action Plans
Assess your business idea at the beginning of this series, set some initial goals, and develop an Action Plan.

Session 2- Business Plan Basics
Start developing your actual business plan. This document will guide you through your business cycle. Local business coaches will be available to continue to work with you when you expand this session template to a functional plan of action.

Session 3- Social Media
Understand the many platforms of social media and learn to use them strategically. Search engine optimization is the core of your online content.

November 23rd: 9:00 AM to Noon

Session 4- Components of Business Ownership
In this workshop we will discuss the different roles of the small business owner, how to prioritize them according to your personal strengths and abilities and wWe will be sharing marketing tips, tools, wisdom and insights learnedhen to find outside help. We will also take a look at the different business structures to consider before opening, such as Sole Proprietorship and Corporations.

Session 5- Marketing

Learn methods and tools that will help you maximize your customer reach. You will have your marketing strategy outlined and identify future tasks for implementing your message. We will be sharing marketing tips, tools, wisdom and insights learned

Session 6- Succession Planning

This workshop explains why succession planning and exit strategies are important even though your business may just be starting.  Knowing when to exit and how to do so effectively is an important part of your business plan.  Succession planning is identifying how your business will evolve and develop beyond you.  Exit Strategy is closing your business completely.  It is important to identify which one is right for you and what important factors to consider for accounting and legal purposes.