The Art of Storytelling 

The art of storytelling is as old as human history—we have been telling stories since the first words were spoken. We respond to stories because they touch us on an emotional level, and follow a basic logic and structure that helps us learn and understand. Join this panel of experts to hear about the elements of a good story, the role of drama and conflict, and how to inspire your audience, whoever they are.

Panel (see bios below!)

Andrew Davis, author of Brandscaping

Maria Vandenberg, GE Healthcare

Julie Hall, Havas Worldwide

Moderator

Manya Chylinski, Alley424 Communications

Bios

Andrew Davis

Andrew Davis’ 20-year career has taken him from local television to The Today Show. He’s worked for The Muppets in New York, written for Charles Kuralt and marketed for tiny start-ups as well as Fortune 500 brands. In 2001, Andrew Davis co-founded Tippingpoint Labs, where he changed the way publishers think and how brands market their products. His most recent book, Brandscaping: Unleashing the Power of Partnerships hit shelves in September, 2012.

Maria Vandenberg

Maria Vandenberg is Communications Manager on the Employee Communications team at GE Healthcare, where she has worked since 2001. An English major with a passion for stories, she is motivated by the larger story of GE Healthcare and how the company makes a real difference in people’s lives. One of her favorite aspects of telling stories internally is the feedback she gets from employees about how the stories affect them personally.

Julie Hall

Julie Hall is Managing Director at Havas PR New England and was named one of the "Top PR Practioners To Follow on Twitter." With more than 20 years of PR and marketing expertise, Julie has created award-winning programs for global brands and companies like Crayola, Gillette, General Mills, Hasbro, McDonald's, Dunkin Donuts, and Baskin-Robbins...to name a few. Prior to joining Havas she most recently spent 11 years as a partner at Boston-based boutique agency Schneider Associates. She is the co-author of The New Launch Plan: Tips, Trends and Tactics from the Most Memorable New Product Launches (BNP Media 2010).

Manya Chylinski

Manya Chylinski is a writer, content developer, and marketing consultant. In 2006, she foundedAlley424 Communications to help B2B companies create compelling content and share thought leadership and success stories.