Use the Internet to Market Your Business
Integrating Your Website for Internet Marketing
This program sets the stage for our other Internet Marketing workshops, and provides an overview of how your business, website, search engine marketing, social media, email marketing, and pay-per-click advertising tie together to create a successful enterprise. With a well-integrated website, you can improve your visibility, increase sales, and save money in the long run. The topics in this class will range from the initial site creation to carving out an internet presence that will attract substantial traffic - and convert that traffic into paying customers.
We highly recommend taking this class prior to our other Internet Marketing workshops.
This workshop covers:
This program sets the stage for our other Internet Marketing workshops, and provides an overview of how your business, website, search engine marketing, social media, email marketing, and pay-per-click advertising tie together to create a successful enterprise. With a well-integrated website, you can improve your visibility, increase sales, and save money in the long run. The topics in this class will range from the initial site creation to carving out an internet presence that will attract substantial traffic - and convert that traffic into paying customers.
We highly recommend taking this class prior to our other Internet Marketing workshops.
This workshop covers:
- Basic dos and don'ts of domain names and choosing a hosting site
- Branding your website
- Choosing appropriate keywords
- Content management systems
- How to select the best website platform
- What your customers and Google are looking for
- How to hire the right design team
- How to build a website that is both human and search-engine friendly
- How free tools can improve your bottom line
Presenter:
Jeune Ortiz is Vice President of Marketing and Creative Director of future-ink, an award-winning web design and Internet marketing company. Jeune has more than 14 years of experience helping companies of all sizes generate revenue from their website and build an online image of which they can be proud. Jeune has launched over 400 successful website projects, and also has experience integrating offline and online marketing strategies.
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