When

Saturday, June 24, 2017 from 1:00 PM to 4:00 PM PDT
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Where

United States University
7675 Mission Valley Road
San Diego, CA 92108


 
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Contact

SCORE San Diego
619-727-4874
workshop0140@scorevolunteer.org
  

Business Plan B: Setting Goals & Telling the World

How to Write a Winning Business Plan

Having identified your target market and competitive advantage in the first session, this workshop helps you develop a mission statement, preliminary goals and a marketing plan.  The discussions cover:

  • Writing a concise and convincing Mission Statement
  • Making your goals measurable and attainable  Writing a concise and convincing Mission Statement
  • Making your goals measurable and attainable
  • Developing strategies and tactics to support your goals
  • Branding vs. expressions of branding
  • Convincing prospects that you are better than the competition
  • Marketing and communications tools including traditional media, social media, the Internet and promotions

Presenters:  

Greg Bowcott, 30+ years of experience in the financial services arena, serving as CEO for several mortgage banking and consumer lending organizations. Among those are Citicorp, Wells Fargo, Security Pacific, Norwest, Gibraltar Savings, and Indy Mac. In those capacities, Greg has supervised production, operations, servicing and numerous administrative functions. He has been successful in several start-up operations, and has redesigned business processes for other companies desiring to reposition themselves in evolving markets. In addition, he has been successful in his existing mortgage banking consulting practice, with numerous national lenders among his clients.

Janet Lancaster brings both corporate and entrepreneurial experience to help clients prioritize and focus on high payoff projects and activities and to establish a solid business infrastructure. This enables business owners to work “on” their business and not “in” their business, sooner rather than later. Janet has an MBA in Marketing from The University of Connecticut and a BS in Accounting from Bryant University.

 

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