Tuesday, September 26, 2017 from 9:00 AM to 12:00 PM PDT
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United States University
7675 Mission Valley Road
San Diego, CA 92108

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SCORE San Diego 

Leveraging Video Marketing to Engage Your Target Audience, Drive Traffic, and Generate Leads

Nearly all business owners understand the need to have a digital or online presence but one of the most powerful digital tools available to small businesses is video marketing. Video is huge! Online video has increased 8-fold in the past 5 years and video content is shared 1200% more often on Facebook alone than traditional posts or graphics?  Not enough? How about the statistic that an average website visitor will stay 5 times longer on a site with video? Or that nearly 80% of consumers surveyed stated that watching online videos influence their decision making? Other than face-to-face meetings, video is by far the strongest connection you can make with your target audience. This workshop goes far beyond simple video production to helping your videos reach your audience and engage them.

  • Essential research before you get started,
  • Basic equipment to start on a small budget
  • Scripting your videos for greatest impact and conversion
  • Optimizing videos to rank and be found on Google, YouTube, and major social media channels (Video SEO)
  • Social video marketing vs. search
  • Live video streaming
  • Copywriting and creating a video Call-To-Action (CTA)
  •  Lead generation with video
  • Video data and analytics- measuring your video campaigns


Dan Harris is co-owner and operator of Profits Marketing Group, a San Diego digital marketing company. His specialties are helping local businesses to expand their online presence and attract new customers or patients via Video Marketing and Display Advertising. With over 15 years of experience in website optimization and video marketing, Dan’s primary focus is local businesses in healthcare and professional service industries. He enjoys working with motivated business owners teaching them how they can leverage digital marketing to grow their businesses. Dan completed his undergraduate and graduate level education and has over 20 years of experience working in the healthcare field. 

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