Saturday, December 15, 2018 - 9:00 AM - 12:00 PM PST
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SCORE San Diego

8825 Aero Drive, Suite 102
San Diego, CA 92123

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SCORE San Diego 

Business Model Canvas - Getting Your Business from Idea to Paper

The Business Model Canvas is not your ordinary Business Plan. It is much easier to use than a traditional business plan because it is simple to construct.  In this interactive workshop, the instructors will help you create your own Business Model Canvas - a visual chart with nine blocks describing your company's value proposition, customer segments and relationships, key activities, revenue streams, channels, cost structure, key resources and partners. The Business Model Canvas allows you to understand how these nine building blocks relate to each other, and the different ways these relationships can be changed to increase efficiency or effectiveness in your business. 

Your team will have a much easier time understanding your business model and be much more likely to buy in to your vision when it’s laid out on a single page. Using this tool will give you focus, flexibility and transparency. In addition, all work done can be reused if a more comprehensive business plan is needed later.

The Canvas is popular with entrepreneurs for business model innovation.  

This may be the most important workshop you attend all year!


John Wham is a graduate electrical engineer with experience in the design and development of both military and commercial systems. After approximately 25 years’ experience in military system development – beginning as an entry-level engineer and culminating as the Chief Engineer of a major division of a large electronics company.

Subsequently, he was the co-founder and President of a software development company, in charge of product design and development. The company’s software products included a distributed project management system, regulation-compliant security system, and a sales force automation system, which became the flagship product of the company.

Ron Woodhill is the former President and Chairman of R. W. Smith and Company, CA, and former President of Allied Buying Corporation, IL.  His expertise and specialties relate to all aspects of distribution, marketing and sales in the commercial food service industry.  A graduate of the Owner/ President Management Program Harvard School of Business, Ron has served on various boards of directors, including the Bank of Rancho Bernardo, CA and the Food Equipment Distributors Association, IL.


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