Friday, December 7, 2018 from 9:00 AM to 12:00 PM PST
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SCORE San Diego
8825 Aero Drive, Suite 102
San Diego, CA 92123

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SCORE San Diego

Business Plan B: Setting Goals & Telling the World

How to Write a Winning Business Plan

Having identified your target market and competitive advantage in the first session, this workshop helps you develop a mission statement, preliminary goals and a marketing plan.  The discussions cover:

  • Writing a concise and convincing Mission Statement
  • Making your goals measurable and attainable  Writing a concise and convincing Mission Statement
  • Making your goals measurable and attainable
  • Developing strategies and tactics to support your goals
  • Branding vs. expressions of branding
  • Convincing prospects that you are better than the competition
  • Marketing and communications tools including traditional media, social media, the Internet and promotions


Stephen Eisold most recently served as CEO of Brendan Technologies. He has more than 25 years marketing, business development and fundraising experience in both large and small companies. Before joining Brendan, Mr. Eisold served as CEO at Axiom Biotechnologies, where he had full Profit & Loss responsibilities as well as having directed all fundraising and business development activities. Prior to that, Mr. Eisold was Chief Operating Officer at Cypros Pharmaceutical, and was responsible for directing marketing, sales, finance, regulatory affairs, clinical development and corporate development activities

Bob Ritz - While in high school and college he worked at and managed a fine men's store. After graduating with a mathematics degree from the University of Oklahoma, I served in the US ARMY for two years. Bob’s career began in 1970 as a manufacturer’s representative in the apparel business. Over the next 35 years I work with and successfully marketed some of the leading companies in the industry. They included Ralph Lauren Polo, Cole Haan shoes, Dooney Bourke, Coach Leathers, and Tommy Bahama. In August of 2009 he was recruited to be the President of Sales and Marketing of a startup men's apparel company, Zenfari.


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