Friday, June 21, 2019 from 9:00 AM to 12:00 PM PDT
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SCORE San Diego 
8825 Aero Drive, Suite 102
San Diego, CA 92123

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SCORE San Diego 

Costing, Pricing, Break Even Analysis

All businesses face the same critically important challenge: How to price products or services and make a profit. Before establishing prices you should understand your marketing goals, the factors that influence pricing strategy and the possible pricing strategies you might employ.

But pricing is only half the picture. You also need a basic understanding of costs and how they behave as sales increase or decrease. How much do products really cost? If you are in a service business how much do your employees cost you. In this workshop we’ll cover pricing and costing basics and show you how to answer some very basic questions, such as:

  • What annual sales level is needed to cover my costs and simply break even?
  • How much do I have to sell to realize my targeted income?
  • How much do I have to sell every day just to warrant opening my doors?
  • Is it a good idea to move to a larger or nicer facility?
  • Should I hire full time employees or hire hourly independent contractors?
  • What pitfalls should I avoid when setting my prices?

This is a challenging workshop and is designed for those who are already in business or are in the process of preparing a business plan and financial projections. A basic understanding of financial statements will be helpful but not necessary. Attendees will receive Excel templates to help in calculating product and labor costs as well as the business breakeven point.


John Batt is with SCORE and mentors clients in the areas of accounting, administration and product distribution. He’s also experienced in accounting for export of consumer products. John is experienced
in the due diligence required in the acquisition process.

Art Northover – Forty Years of experience in the manufacturing industry with responsibility for marketing, sales, service, management, and distribution. He has managed high growth operations for multiple companies. Art earned his BA in Management from St. Mary’s College of California and his MBA from Pepperdine. In addition to volunteering with SCORE, Art has been a Crew Leader for Habitat for Humanity in Georgia as well as Tax-Aide for AARP in California.