Monday, August 5, 2019 at 9:00 AM - 12:00 PM

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SCORE San Diego

8825 Aero Drive, Suite 102

San Diego, CA 92123

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SCORE San Diego 

Keeping Your Customers Happy

Customer Service, Retention and Satisfaction

As a business-owner or someone responsible for customer service, you know just how important customers are. Without them there is no business!

Consider this:

  • It is easier to lose a customer than to acquire a new one
  • Acquiring a new customer costs between five and 25 times more than retaining an existing one*
  • Increasing customer retention rates by 5% increases profits by 25% to 95%**
  • Unhappy customers talk!

 New customers are important, but keeping existing customers is critical!

 In this workshop you will learn how to make great impressions – in any situation and in every mode of communication. This is an interactive workshop, with presenters and attendees sharing experiences and ideas, regarding –

  • Interaction with customers
  • Customer loyalty and referrals
  • Problem resolution

We will discuss –

What do customers want?

Great impressions

Proven methods that work

Prioritizing your efforts and energy

Effective customer contact

How can we improve?

 “Walking the talk”!

*Harvard Business Review 10/29/14     **Bain & Company


Jason Smith has had over 25 years of hands-on, professional experience in multinational corporate business -- first as a primary relationship manager with a New York commercial bank, and later as a Corporate Treasury officer with several major U.S.-based companies. His responsibilities included managing the cross-border trade and project financing functions for both product manufacturers and service providers, doing business in developed and developing countries. He also was responsible for managing their foreign currency and political risks.

Ron Woodhill is the former President and Chairman of R. W. Smith and Company, CA, and former President of Allied Buying Corporation, IL.  His expertise and specialties relate to all aspects of distribution, marketing and sales in the commercial food service industry.  Ron also has extensive hands-on experience with setting up Employee Stock Option Plans (ESOPs) as well as developing various exit strategies. A graduate of the Owner/ President Management Program Harvard School of Business, Ron has served on various boards of directors, including the Bank of Rancho Bernardo, CA and the Food Equipment Distributors Association, IL.