When

Friday, September 27, 2019 from 1:00 PM to 4:00 PM PDT
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Where

SCORE San Diego
8825 Aero Drive, Suite 102
San Diego, CA 92123
 

 
Driving Directions 

Contact

SCORE San Diego 
858-283-1100
workshop0140@scorevolunteer.org 

SEO - How to Get More Traffic to Your Website Using Search Engines

Over 3.5 billion searches are done on Google every single day.  That’s over 50,000 per second!   This presents a massive opportunity for business owners and marketers to expose new buyers to their website, drive traffic and get qualified inbound leads.  But how?  The answer is SEO. 

SEO or ‘Search Engine Optimization’ is the process of optimizing your website to show up prominently in search engine results.  Unlike search engine advertising or other paid marketing channels, clicks from organic search results don’t cost you anything.  With SEO being more important than ever, it’s now an integral part of any savvy marketer’s strategy.  

This workshop is designed to help marketers of any size business to understand the key elements of SEO and the fundamentals needed to start their own campaign. 

Learner outcomes include (but are not limited to):

  • Understanding how search engine ranking algorithm’s really work and to clear up any myths or confusion surrounding the process. 
  • Learn the elements of a website that search engines evaluate when determining the ordering of search results.
  • Learn best practices for writing title tags, meta descriptions, URLs and other onpage elements
  • Learn keyword research techniques and how to choose the optimal keywords for your website.
  • Understand the fundamentals of ‘local’ SEO and how to execute basic local SEO optimization tactics and techniques.

Presenter:

John Bertino is a Hubspot-certified inbound marketing expert and SEO aficionado, He is the owner/founder of The Agency Guy, Inc (TAG); an innovative ‘agency search firm’ consulting with brands of all sizes on marketing strategy and agency vendor selection. With over a decade of digital marketing under his belt, John has strategized with clients as large as Fortune 500 companies and as small as local restaurant startups.  When not consulting with TAG clients or hosting SCORE workshops, John teaches SEO and Content Marketing at the University of San Diego and fulfills his duties and Co-Founder and Chief Event Organizer of the SoCal Marketing Club; San Diego’s largest digital marketing association.

 

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