Monday, August 12, 2019 from 9:00 AM to 12:00 PM PDT
Add to Calendar 


SCORE San Diego 
8825 Aero Drive, Suite 102
San Diego, CA 92123

Driving Directions 


SCORE San Diego 

E-Commerce 101: Starting Your E-Commerce Business - 8/12/19 - C0140

In this workshop, aspiring and established e-commerce entrepreneurs will be given a walk-through of the strategies and tactics necessary to launch and grow a successful e-commerce business.

Topics covered include:

  • How to find a product to sell
  • What marketing channels to use for customer acquisition
  • Design and development best practices for driving conversion
  • Platforms and processes for managing fulfillment
  • Strategies for increasing customer retention and referrals
  • Techniques for getting the most out of your e-commerce analytics

Learn all the elements it takes to run a successful e-commerce business, from how to drive traffic to an e-commerce site, how to make visitors buy your product, and everything else that needs to happen behind the scenes to run a successful e-commerce business.


Phil Gorman is a former American Express Business Advisor, having counseled small businesses on success strategies for over 20 years. More recently Phil has specialized in executing e-commerce best practice plans with his clients that include franchises, distributors, startups, solo-preneurs and corporations.