Friday, November 15, 2019, from 9:00am to 12:00pm  Add to Calendar ,


SCORE San Diego

8825 Aero Drive, Ste. 102

San Diego, CA 92123

Driving Directions 


SCORE San Diego 

Negotiation: The Art of Letting the Other Side Have Your  Way

Almost everything in our business lives revolve around negotiating.  Negotiating with landlords, suppliers, customers, etc.  Negotiating today has become as much a science as an art. 

Join us to learn some fundamentals of negotiating that will dramatically improve your business practices.  This exceptional program is new to SCORE and is based in part on Pepperdine University’s famous Strause Institutes program on professional negotiating.  Learn about such negotiating principles as BATNA (Best Alternative To No Agreement); Negotiations as a process, not an event; Negotiating from a position of strength, Planning for a negotiations session, and numerous negotiating tactics.


Herb Liberman’s career involved 16 years as a teacher, school administrator and Superintendent of Schools. Herb’s business experience includes 23 years in executive level positions in manufacturing, computers, printing, and office furniture. He worked 17 years as a consultant working with start-ups, small businesses, and businesses on a growth path. Areas of expertise involve finance, loans for businesses, sales and marketing, human resources and buying and selling a business. Herb has started numerous non-profits and served on the Board of Directors of many non-profit organizations.

 Ron Woodhill is the former President and Chairman of R. W. Smith and Company, CA, and former President of Allied Buying Corporation, IL.  His expertise and specialties relate to all aspects of distribution, marketing and sales in the commercial food service industry.  Ron also has extensive hands-on experience with setting up Employee Stock Option Plans (ESOPs) as well as developing various exit strategies. A graduate of the Owner/ President Management Program Harvard School of Business, Ron has served on various boards of directors, including the Bank of Rancho Bernardo, CA and the Food Equipment Distributors Association, IL.