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When

Friday, December 13, 2019 from 9:00 AM to 12:00 PM PST
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Where

SCORE San Diego 
8825 Aero Drive, STE. 102
San Diego, CA 92123
 

 
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Contact

SCORE San Diego 
858-283-1100
workshop0140@scorevolunteer.org 

Generating Leads, Brand Awareness, and Conversions with Digital Advertising

Organically reaching your target audience through social media channels or ranking a website or content on Google has diminished drastically. Digital advertising on platforms such as Facebook, Google AdWords, YouTube, etc. can help boost your content to reach a very targeted audience. In this workshop, you will learn practical tips and techniques that will reach your potential clients or customers, engage them, and convert them predictably.

  • Detailed overview of strengths and limitations of various ad platforms: Facebook ads, Google AdWords, Video advertising, Instagram, LinkedIn, etc. Choose the right platform for your business goals.
  • How to work with a smaller budget size and still produce a great ROI
  • Facebook may not be your best advertising option. When to use search ads vs social media ads
  • The most critical piece: How to master ad targeting to laser-focus on your desired audience, reduce ad waste, and maximize your ad budget and ROI
  • Are you using the right words? Great copywriting to make your ads convert
  • Your best advertising bargain. Retargeting with your ads to maximize conversions
  • How to track, measure, and adjust to ensure the best return on your ad dollar (ROI) and make future ads even better.

Presenter:

Dan Harris is co-owner and operator of Profits Marketing Group, a San Diego digital marketing company. His specialties are helping local businesses to expand their online presence and attract new customers or patients via Video Marketing and Display Advertising. With over 15 years of experience in website optimization and video marketing, Dan’s primary focus is local businesses in healthcare and professional service industries. He enjoys working with motivated business owners teaching them how they can leverage digital marketing to grow their businesses. Dan completed his undergraduate and graduate level education and has over 20 years of experience working in the healthcare field. 

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