Thursday, January 23, 2020 from 9:00 AM to 12:00 PM PST
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SCORE San Diego
8825 Aero Drive, Suite 102
San Diego, CA 92123

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SCORE San Diego 
Leveraging Video Marketing to Engage Your Audience and Generate Leads

In 2019, video is no longer a luxury. We are a video culture and your audience searches video, watches video, and makes decisions based on video. Professional video production isn’t enough though – if your target audience doesn’t see them.

 • Essential research to make the right videos

• Eliminating the video “fear factor”

• Great essential equipment to start on a small budget

• Scripting your videos for greatest impact and conversion

• Optimizing videos to rank and be found on Google, YouTube, and major social media

   channels (Video SEO)

• Other aspects of video (social video, Live video, mobile video, etc.)

• Copywriting and creating a strong video Call-To-Action (CTA)

• Using video for lead generation

• Video data and analytics- determining what’s working and what isn’t


Dan Harris is co-owner and operator of Profits Marketing Group, a San Diego digital marketing company. His specialties are helping local businesses to expand their online presence and attract new customers or patients via Video Marketing and Display Advertising. With over 15 years of experience in website optimization and video marketing, Dan’s primary focus is local businesses in healthcare and professional service industries. He enjoys working with motivated business owners teaching them how they can leverage digital marketing to grow their businesses. Dan completed his undergraduate and graduate level education and has over 20 years of experience working in the healthcare field. 

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