Thursday, February 27, 2020 from 1:00 PM to 4:00 PM PST
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SCORE San Diego 
8825 Aero Drive, Suite 102
San Diego, CA 92123

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SCORE San Diego 
How to Raise Capital With a Winning Pitch

About the Course: If you need funding from investors for your startup, the first step is to create a pitch deck, whether you’re looking for $50,000 or $50 million. A pitch deck is your story–what got you started with your business idea, showcasing your product and market demand, sharing your business model and introducing your team - a pitch that compels investors to part with their money! Come learn how to make this daunting task easy.

Course Outline: Focuses on preparing the entrepreneur or small business owner on "what and how to" present their ideas to investors for captivating their interest and trust, and eventually their investment.

Learnings: In this hands-on, instructor-led workshop, you will learn with practical examples, how to answer the following questions:

  • What is the story behind your idea?
  • Does the market need your product? Who is your target market?
  • Who is your competition? What is your differentiator?
  • Do you have customers? What is your revenue? Can you provide financials?
  • How much money do you need from investors?
  • Return on investment - what promise can you make to the investor?
OKAY, you have the pitch deck. How do you present it? Learn the Three-Question approach to a dynamic pitch to investors.

The class is interactive with time for teamwork and case examples.


Mala Subramaniam  is a certified corporate speaker, executive coach, and cross-cultural trainer. She spent over 20 years in influential marketing roles at companies such as IBM, GE, and Dun & Bradstreet. Mala has delivered communications courses or talks for Cognizant, Meltwater, Lincoln Financial, The Hartford, Comcast, and more, across the US. She is a mentor of Connect Springboard helping entrepreneurs bring their ideas to market. She has an MBA in Marketing and MA in Sociology.