Wednesday, February 19, 2020 9:00am to 12:00pm

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SCORE San Diego

8825 Aero Drive, Suite 102

San Diego, CA 92123

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SCORE San Diego 


This program focuses on direct sales and will help you feel more comfortable and competent when meeting with prospective customers. You will learn how to identify prospects and the key to getting the prospective clients' interest, so that with a well-designed sales presentation you can determine which benefits are important to your prospect. The workshop also reviews telephone techniques to help get appointments, and you'll receive tips on how to understand different personalities and the importance of that in making your sales efforts more effective.

Experts will also lead discussion on:

  • Key focus areas in selling
  • Selling benefits
  • Identifying your target market
  • Qualifying your prospects


Bob Ritz - While in high school and college he worked at and managed a fine men's store. After graduating with a mathematics degree from the University of Oklahoma, I served in the US ARMY for two years. Bob’s career began in 1970 as a manufacturer’s representative in the apparel business. Over the next 35 years I work with and successfully marketed some of the leading companies in the industry. They included Ralph Lauren Polo, Cole Haan shoes, Dooney Bourke, Coach Leathers, and Tommy Bahama. In August of 2009 he was recruited to be the President of Sales and Marketing of a startup men's apparel company, Zenfari.

Ron Woodhill is the former President and Chairman of R. W. Smith and Company, CA, and former President of Allied Buying Corporation, IL.  His expertise and specialties relate to all aspects of distribution, marketing and sales in the commercial food service industry.  Ron also has extensive hands-on experience with setting up Employee Stock Option Plans (ESOPs) as well as developing various exit strategies. A graduate of the Owner/ President Management Program Harvard School of Business, Ron has served on various boards of directors, including the Bank of Rancho Bernardo, CA and the Food Equipment Distributors Association, IL.

Kurt Feddersohn is a residential mortgage broker/ banker and a California licensed real estate broker doing home loans in the state California since 1985. At one point in his career, he had the responsibility to hire,  train, manage and motivate 35 loan officers to have successful careers. In 2003 Kurt started a direct mail company specializing in lead generation for the real estate and mortgage industry. He sold his company in 2005 but still utilizes direct mail to this day..