Thursday, December 17, 2020 from 7:00 PM to 8:30 PM PST
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SCORE San Diego 

  Paid Advertising Strategies Every Business Owner Should Know

Thursday, December 17, 2020 - 7:00pm - 8:30pm

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Learn the basics of successful paid advertising strategies and how to drive new leads for your business.  Online marketing is constantly evolving, which can make it difficult for your business to keep up. In this webinar, we will break down the different paid ad campaigns by platform with best practices you can use to get the most out of your marketing dollars.

 You will learn:

  • Best platforms to use based on your goals
  • Why landing pages can be better than websites
  • Differences between search ads and display ads
  • When to use Product Ads, Local Service Ads, Retargeting Ads
  • Utilizing analytics to improve results


Robert Stewart a San Diego native with over 6 years of online marketing experience, Rob is very knowledgeable about how to leverage the internet and social media to improve how your business shows up online to attract more customers.  He will also share successful strategies to gain more consumer reviews and best practices on how to respond, even if they are not all positive.  As a Territory Leader for RevLocal, Rob enjoys being able to engage with local business owners, learn their story, and find ways to help them thrive.