Tuesday, January 19, 2021 from 5:00 PM to 6:00 PM PST
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Inland Empire SCORE 
Inland Empire SCORE 

How to Borrow other People's Audiences Expand Your List C0503 

Learn how to use other people's audiences can help you connect with more customers. Whether your company is brand new or well-established, you’ll always need to implement strategies for continually expanding your audience.  To increase your reach and widen your audience among potential customers who haven’t heard of your company yet, you’ll want to focus on using the most effective resources at your disposal.   

Learn how to:
  • Develop Marketing Strategies to Grow Your Audience
  • Identity more potential volunteers, donors, and customers
  • Distribute your content to larger audiences
  • Create co-marketing projects 
  • Tools That Will Give You an Unfair Advantage in Audience Expansion



Instructor: Kat Shepherd

Kim “Kat” Shepherd is a traveler, entrepreneur, author, business, marketing, and skills trainer and for over 30 years she has worked as a business and computer professional. Mrs. Shepherd’s business, Kat's company "The Ultimate Professional Inc." provides training in digital marketing, business skills, and computer software. Also, she is an Instructor at The University of California Riverside Extension. Mrs. Shepherd is a dynamic and powerful speaker that incorporates an energetic unique style to engage her audience in an array of business. Both professionals and those new to business take away something valuable when listening to her speak. Kat is able to do this by speaking from a profound place of experience in the business world. From a start-up company to a multi-million dollar enterprise, she has maneuvered through economic instability and common pitfalls in the business world and shares her experience