Thursday, January 21, 2021 from 5:00 PM to 6:00 PM PST
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This is an online event. 



Inland Empire SCORE 
Inland Empire SCORE 



Nonprofit Social Media Marketing Masterclass - C0503 

Learn how to improve your organization’s social media communications and add valuable marketing, fundraising, and communication skills to your resume with this introduction to Social Media for Nonprofits.  More than ever, social media is one of the most effective tools for nonprofit groups that often don’t have the money for major advertising campaigns. Through this online and engaging workshop, you will learn of videos, you’ll learn specific strategies that are used to reach donors and volunteers on major social media channels, in addition, you will learn:
  • The top 5 digital marketing trends for nonprofits in 2021
  • Guide to building your nonprofit marketing calendar
  • Free and low-cost tools to use to save time and inspire creativity when creating content in the new year



Instructor: Kat Shepherd

Kim “Kat” Shepherd is a traveler, entrepreneur, author, business, marketing, and skills trainer and for over 30 years she has worked as a business and computer professional. Mrs. Shepherd’s business, Kat's company "The Ultimate Professional Inc." provides training in digital marketing, business skills, and computer software. Also, she is an Instructor at The University of California Riverside Extension. Mrs. Shepherd is a dynamic and powerful speaker that incorporates an energetic unique style to engage her audience in an array of business. Both professionals and those new to business take away something valuable when listening to her speak. Kat is able to do this by speaking from a profound place of experience in the business world. From a start-up company to a multi-million dollar enterprise, she has maneuvered through economic instability and common pitfalls in the business world and shares her experience