Where
Southwest Florida Enterprise Center3903 Dr Martin Luther King Jr Blvd
Suite 6
Fort Myers, FL 33916
Driving Directions
Contact
Eileen Buchanan
Southwest Florida SCORE Chapter 219
239-931-9807
swflscore@gmail.com
Turning Leads Into Cash with Digital Marketing
This is a Lunch & Learn Seminar!
By using social media and email marketing, you can generate leads, build relationships with prospects and close business. The great news is these activities can all be handled online, using social media, email marketing, and a properly designed website and shopping cart - freeing you to manage your business while your marketing continues working for you non-stop in the background. In this seminar we will:
- What’s a persona and why you need them for your Digital marketing
- Building a digital marketing campaign step-by-step
- Creating an effective Facebook Ad
- Changing Role of Email Marketing in the Digital Marketing Mix
- Websites: Is yours ready to do business?
- Tying it all together and wrapping it up in a big red bow!
Speaker: Barbara Langdon
Barbara is a SCORE Mentor, small business owner, seminar speaker, Constant Contact Authorized Local Expert, and Goodwill Microenterprise Program Business Coach & Social Media Instructor.
For more than twenty years, Barbara has been helping small companies be successful using email and social media marketing to secure repeat business and referrals from existing customers.
Barbara is committed to educating small businesses and nonprofits on how to make their online marketing efforts as effective as possible. She also provides services for small businesses who want to outsource their Email and Facebook marketing to an expert. In addition, she develops customized content for her clients including website content, blogs, e-newsletters, and Facebook posts.
Parking is free. Advanced registration is required, there is a $20.00 registration fee for materials, handouts and box lunch included. Select PayPal payment option to pay with regular credit card or PayPal account.
All students in Fort Myers and Lee and Hendry counties with a school ID and Veterans may attend free. When registering, students should simply seclect STUDENT or Veterans. A valid ID may be required at the door.
The Southwest Florida SCORE Chapter provides FREE Counseling and Low Cost Workshops to new and existing businesses in Fort Myers, Cape Coral, Bonita Springs, Lehigh Acres, Labelle and surrounding areas in Lee and Hendry Counties. Visit us today at southwestflorida.score.org