Driving Engagement and Outcomes Through Personalized Member Communications 

Speaker: Ivy Krull, Ph.D, MSW, MPH, Professor of Sociology, Emmanuel College

Over the last 15 years, Dr. Krull has specialized in implementing state-of-the art technology and outreach to impact healthcare communications and behavior change.  Her research focuses on vulnerable populations, the role of culture in stigma, power-structures and policy, organizational capacity, and health behavior change.  Dr. Krull has a bachelor’s degree from Harvard University and an M.S.W., M.P.H. and Ph.D. from Boston University.  She is a Professor of Sociology at Emmanuel College and frequently lectures on statistics, social welfare policy, sociology, research and macro social work.

About the Webinar:
Words matter.  Boosting engagement and experiencing sustained improvement in outcomes requires an in-depth understanding of member behavior and the factors that influence member decision-making.  For health plans to be successful in changing behavior and improving performance, it is critical that they tackle these behavioral factors head-on, and for member communications and interventions to be personalized, targeted and efficient.  In this session, Dr. Krull will explore how health plan data can be used to deliver relevant and personalized communications to improve outcomes.