Thursday, July 25, 2019 from 8:30 AM to 10:00 AM EDT
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The Microsoft Store 
140 University Town Center Drive
UTC Mall
Sarasota, FL 34234

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Barbara Langdon 
Market Momentum, LLC 

Creating Effective Facebook Ads - July 25 2019 

Facebook has the biggest reach of all the social media platforms AND, arguably, the most powerful targeting capabilities. As a result, Facebook advertising can play a significant role in helping you to:

  • Increase your reach to current and future fans
  • Build engagement with fans and visitors to your Facebook business page
  • Prospect for new customers/clients

During this seminar we will:

  • Conduct a quick review of Facebook marketing fundamentals
  • Discuss Facebook’s targeting capabilities
  • Introduce the concept of “Personas” and how to use them
  • Compare “boosting a post” to creating an ad in Facebook
  • Analyze the key elements of an effective Facebook ad
  • Explore Facebook analytics and how to use them to improve your marketing