Building relationships with your current customers, members and prospects is vital to growing your organization. One way to nurture those relationships is through ongoing email communication.
This session covers the basics of how to leverage email marketing to achieve repeat, renewal and referral business. Learn how to build and maintain a quality subscriber list, create appropriate content for maximum email engagement, and increase email deliverability and interaction. This session also includes some specific instruction on how to get your email promotions and updates opened, and how to measure the impact of a campaign. We will use examples from successful email campaigns and how they were set up to build business and drive sales.
The session will end with a look at the Constant Contact Email Marketing system - an introductory product training.
2:00-3:15pm The Power of Email Marketing: A best practices session
3:15-4:00pm Getting Started with Constant Contact
This session is for anyone interested in improving their results from email marketing - getting more business, more members and more repeat sales.
Presenter: Javed Khan, Authorized Local Expert with Constant Contact
and Owner, Empression Marketing