A half-day event on email marketing
Wednesday, March 26th  |  8:30am - 12:30pm

If you have ever wondered if you could get email marketing working better for your business or non-profit organization, this event is for you. Learn how to  improve what you do on your email campaigns, plan better content, and drive new opportunities through the power of email marketing.No charge to attend. 

8:30am - REGISTRATION

9:00am – Harness the Power of Email Marketing
Steve Robinson, Area Director - Regional Development, Constant Contact Inc.
The most powerful online marketing tool is still email - Find out why! This session will explore how email can spur customer acquisition, retention and growth.Get past spam filters, get your emails opened, and encourage subscribers to read and take action.

9:45am – The Money is in Your List: Grow Your List the CASL Way
Vito Marchese, Owner, Whiteboard Studio
List building is critical for every kind of organization and essential to success at email marketing. But the new Canada Anti-Spam Legislation (CASL) goes into effect in July 2014, which has some implications for how you build your list. This session will look at what you need to do to comply while ensuring your marketing activities work effectively and generate results. 

10:30am - Break

10:45am - Content Matters More Than You Think! How to Create Sustainable Content 
Barb Sawyers, Owner, Sticky Communication
Many organizations dive into their newsletters and email marketing campaigns enthusiastically, but soon become distracted, disorganized or disenchanted. In this interactive presentation,  learn to: a) stay on track with an editorial calendar that balances readers’ interests with your business objectives b) create content that works for email newsletters, c) avoid the gaffes that can undermine your reputation. and d) easily recycle conversations, presentations, posts and other expressions of your expertise into newsletter content.

11:30am - Get Your Marketing Noticed Now - And Get Real Results!
Marie Wiese, President, Marketing CoPilot
For your emails to work, you need consider not only how you create content and what you write about, but when you send it and how you use it in your business. This session will look at the power of the analytics in email marketing - and how monitoring and responding to these reports can drive huge results in your business or organization.

12:15 - Concluding Remarks