Thursday November 27, 2014 from 9:00 AM to 4:00 PM EST

Registration opens at 8:30am.
Presentations start at 9:00am. 

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Mississauga Central Library / Noel Ryan Auditorium 
301 Burnhamthorpe Rd West
Mississauga, ON

Auditorium is on the Main Floor

Driving Directions 

Paid parking is available underground. Parking access off of Duke of York Blvd.

NOTE: Lunch will not be provided, so please plan to bring or buy your lunch.


Lesley Mazerall / Lisa Kember 
Constant Contact - Canada East 
(905) 706-4750 


A Social Media Marketing Conference

Real World Social Media Strategies that Work for your Business Today!

No charge to attend!


This one-day event will provide you with information on best practices in social media marketing for your business. Learn from the experts.  Hear real-life examples from entrepreneurs successfully using social media tools to drive their business. Walk away with strategies, tips and tools you can use. Whether you are new to social media or have started your social media networks, this conference is for you!

9am - Opening Remarks

9:15am - The Socially Active Entrepreneur
Small businesses are digital. Entrepreneurs use social media to post special offers, communicate with partners and customers, conduct research, and improve their business results. And the savviest small businesses are using it to access hidden opportunities, build their networks, and connect with prospective employees. Learn exactly what customers see on your social media profiles and how that impacts your business online.  (Presenter: Cher Jones, SociallyActive.ca)

10am - Social Selling: Success Stories from Small Businesses
Social media is rapidly changing how small business connect with customers - from food truck owners updating multiple truck locations on the fly with Twitter, to nonprofit organizations sharing visual stories on Facebook that touch the hearts of thousands. This session will provide clear examples from successful small businesses so you can see how to best structure your social media efforts to reach new customers and impress existing ones. (Presenter: Roger Graham, Senior Manager, Product Marketing - Hootsuite)  

10:45am - Campaigns That Drive Action: Leveraging email as part of your social strategy
Email marketing with newsletters and announcements have been a core source of new business opportunities for many small businesses. And those that add email into their social media strategy have created exceptional results. This session will reveal some simple but effective best practices to improve results from email marketing and integrate email and social activities to drive exceptional business results. (Presenter: Javed Khan, Authorized Local Expert, Constant Contact)

11:30am - Lunch Break & Networking

12:30pm - The Tao of Social Content
Not all content is created or shared equally. You only have so much energy and time - so where do you put it? What do you write about? How long should it be, and how to you get it out there? In this entertaining talk, Sean will show you the how and the why of how and what to create for content - and how to socialize it - to get the best bang for your content effort buck. Wondering what you should do next with digital strategy, social and web? This is where you'll get your answer.  (Presenter: Sean Stephens, CEO, Treefrog Interactive)


1:30pm - Breakout Session 1
Choose from one of the following topics:

  • Pull Marketing through Search Engines with Google  
    (Presenter: Darryl Keezer, Candybox Marketing)
  • Facebook - Friendship and Beyond
    (Presenter: Sonia Ojha, Mississauga Board of Trade)
  • The Lonely Website: Website best practices in a social media world
    (Presenter: Brent Kobayashi, President, Kobayashi Technologies)
  • BullsEye: How to Target Your Best Customers Online  
    (Presenter: Chala Dincoy, Coachtactics)
  • Building Relationships with Google Hangouts
    (Presenter: Leigh Fowler, Rise Media)   

2:30pm - Breakout Session 2

Choose from one of the following topics:

  • Proven strategies to develop Facebook ads  
    (Presenter: Arti Sharma, Measure Marketing)
  • Best Ever LinkedIn Session 
    (Presenter: Javed Khan, Empression.ca)
  • Guaranteed Success on Twitter 
    (Presenter: Sofie Andreou, Social Media Business Institute)
  • Big Data Small Budget: Unlocking the power of Google Analytics for your business 
    (Presenter: Marie Wiese, Marketing CoPilot)
  • Personal Branding on Social Media: 
    Spinning Stories to Shape Messaging &  Enhance your Brand
    (Presenter: Leigh Mitchell, Women in Business)

3:30pm - Close

This event is presented by the Mississauga Business Enterprise Centre in association with the Brampton Entrepreneur Centre, Caledon Small Business Enterprise Centre, RIC Centre, Ontario Centres of Excellence, and Province of Ontario's Business Advisory Services. All are members of the Ontario Network of Entrepreneurs.

Event Sponsored by: Constant Contact