Where
Constant Contact Headquarters1601 Trapelo Road
Great Room 3rd Floor
Waltham, MA 02451
Driving Directions
Contact
Heather JacksonConstant Contact
hjackson@constantcontact.com
Heather has over 20 years’ experience in sales and marketing, with a specialty in online and social media marketing. She has owned 2 small business of her own and has been a lifetime volunteer for various non-profits. She is a professional and enthusiastic speaker who enjoys helping small businesses achieve their goals with a focus on engaging customers, growing sales, increasing ROI, and driving repeat business and customer loyalty.
Small business marketing and PR expert Robin Samora teaches small business owners how their brands can command attention in a noisy, crowded marketplace. Through her speaking, consulting and coaching, she helps clients find their ideal prospects, form valuable relationships and turn followers into loyal customers and raving fans.
Melanie LoBue is a writer and editor living in Boston. She works full-time at Endurance International Group where she acts as editorial director for a variety of tech-industry brands. Melanie also founded her own company, Small Business Blog Solutions, where she helps business owners grow their businesses with the power of words. When not creating content that packs a punch, Melanie may be found singing with Brookline A Cappella (or at any karaoke dive bar), watching reruns of Star Trek, and practicing to be a better yogi.
Digital Marketing You Can Still Take to the Beach
How Mobile Has Changed Email Marketing
(& Made it Easier for You)
Presented by Heather Jackson
Did you know over 60% of email is ready on a mobile device? And when they open it there, you have 5-9 seconds to get their attention?
This powerful seminar takes you step-by-step through the keys to effective email marketing on mobile devices:
- Grow a healthy list
- Create great content
- Customize a beautiful, mobile responsive template that matches your brand
- How to get your emails opened and read
- Tracking your results
You'll also get a look at the new 3GE editor from Constant Contact including a preview of easy to use new features and how to tips and tricks.
What to Say, and How to Say It
Presented by Robin Samora
Using words and images to craft your email messages
Heard of "location, location, location"? For online marketing, it's "Content, Content, Content!"
What you say, and the way you say it (tone, date & time, frequency) is how you will attract, engage and be shareworthy to your audiences.
What are the Keys to Great Content?
This seminar will teach you the time-saving tips, techniques, and yes, even apps that will help your content - and the way you share it - succeed!
You'll learn how to:
- Create
- Curate
- Extend
...the content that will help you achieve your goals. We’ll cover tidbits like how many links create the most engagement, how to turn questions into high-open subject lines, tips on using graphics, pictures and videos, re-purposing content across multiple platforms, and more. And, we’ll give you the structure and tools to make creating your content fast, easy and effective.
Beach Time Brainstorming: How to (Quickly) Dream Up Content Marketing Ideas that Convert
Presented by Melanie LoBue
Wait, what's content? Good question.
We'll start, by diving into understanding exactly what the heck we mean when we talk about "content" and why content marketing even matters. You'll leave with a list of content ideas that will go to work for your business and engage your audience.
You'll learn:
- How to generate content ideas & be better at communicating them
- Ways to automate your digital marketing efforts & save time
- How to choose the right social platforms for optimal audience engagement
- Ways to identify & target your audience
