New Hampshire Public Health Association is pleased to host a practical, hands-on marketing workshop for public health teams. Led by brand strategy expert Michele Levy, the workshop is designed to help teams develop clear, concise, compelling messaging for a specific public health program or project. Crafting your public health message can help in writing to funders, talking with colleagues and explaining your work to decision-makers such as selectman or legislators. If your agency is interested in participating, please plan to send at least two people, and select a program/project that you would like to focus on during the session. Through a combination of presentation, breakout working sessions, and discussion, participating teams will draft an elevator pitch, supporting points, and audience messaging for their chosen program or project.
Space is limited, first come, first serve. Limited scholarships available.
Registration: $20 for members, $40 for non-members
Michele Levy, Principal Brand Therapist, ML Brand Strategy Consulting
Michele Levy helps nonprofit organizations build compelling messaging and effective communications programs that support strategic goals. She has a great deal of experience working with national, regional, and local public health organizations, and has developed a number of training programs designed specifically for public health leaders and staff. Prior to launching her consulting practice, Michele worked in advertising and management consulting as a strategist and client service lead. She served as Interim Chief Marketing Officer for Walnut Hill School for the Arts and The Cambridge School of Weston, and has held key roles on a number of nonprofit boards. The author of “Building Your Brand: A Practical Guide for Nonprofit Organizations,” Michele delivers pragmatic wisdom on topics of branding and integrated marketing communications across a variety of channels. An honors graduate of Harvard College, Michele received her MBA in healthcare management from Boston University. For more information on Michele and her firm, please visit https://www.brand-strat.com/index.html