Webinar: What You Need to Stay Out of Trouble in Addiction Treatment Program Marketing 

Join Nelson Hardiman and the American Addiction Treatment Association on April 13th for their latest webinar "What You Need to Know to Stay Out of Trouble in Addiction Treatment Program Marketing." Learn more about legal and illegal marketing arrangements, as well as the legal ramifications of marketing-related activities, such as assisting patients to procure insurance coverage.

Overview: The recent surge in investigations of drug treatment programs in California, Florida, and other states has called attention to problematic marketing and recruiting practices in the industry.  As a result of a historically relaxed enforcement environment, some addiction treatment providers have developed methods of marketing that are considered by insurers to be fraudulent and abusive, including practices of signing up patients for insurance coverage and paying call centers for patient referrals.  

What will be covered*: You will learn about permissible and impermissible financial arrangements between treatment programs and marketers, the use of call centers, bed vouchers, and securing insurance on behalf of patients; the distinctive enforcement players who care about abusive marketing, enforcement trends highlighted by real examples, the legal ramifications of problematic practices, client privacy considerations and specific marketing practices to avoid and more:

Who will benefit: owners, operators, investors, and employees of residential and outpatient substance abuse treatment programs, and sober living facilities.  Health professionals, attorneys, marketers, and other professionals who work in addiction treatment will also benefit from this program.