Monday, March 15, 2021 from 12:00 PM to 1:00 PM CDT
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This is an online event. 



SCORE St. Louis - Chapter 21 
SCORE St Louis 

Marketing 101 - The Strategy of Marketing 3/15/2021 C0021 

Marketing 101 will explain what marketing is and why it is so important to your business. This course will detail how to develop your marketing strategy and the first steps to executing on that strategy. If your goal is growth, this is the session for you!

Attendees: 1) owners who need to grow beyond referrals, 2) owners that need to build their brand awareness, 3) owners that don't have marketing expertise but need to get exposure for their business

What will be covered: 

Marketing Defined

Marketing Your Business

Developing Marketing Strategy

Marketing Execution

The Bottom Line

What Do I Do Now?

Attendee take-aways:

Why marketing is critical to your overall business plan?

Understanding why developing a marketing strategy is important

How to execute on a budget

Tools to create your marketing strategy


Alesha Henley is an experienced marketing professional, who has worked at highly branded companies such as Rust-Oleum, Orbitz, Ameritech (now AT&T), Blue Cross Blue Shield, and the St. Louis Regional Chamber. She is also the founder of a Dose of Insight, a marketing strategy and consulting firm.  

Alesha drives sales through lead generation and strengthens brand awareness/positioning in both off- and on-line channels, creates compelling sales support materials that drive superior business outcomes. She is a forward thinking leader that uses data and market trends to develop strategies that lead to profitable results. A transformational mentor, who encourages, inspires and motivates people to innovate and create change that helps grow and shape the success of companies.

In all that she does, Alesha strives to make the world a better place for underserved communities. She is an advocate for her community participating in a range of civic organizations that improve the lives of others. Alesha has supported many organizations: active member of Delta Sigma Theta Sorority Inc. and member, Board of Directors for :

  • The Glass Slipper Project, Chicago IL (Co-Chair)
  • The Black Repertory Company – St. Louis MO

You can always expect 100% transparency, commitment to her word, and dedication to her craft.