Thursday, April 30, 2020 from 6:00 PM to 8:00 PM EDT
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This is an online event. 



Susan Kolm 
SCORE Oxford Hills 

Sponsored by: 


 Marketing Your Products and Services

Free Online Workshop

Marketing is an important part of any successful business and is something that requires constant attention for businesses of all types and sizes.  Too often a business is either started or trying to grow without a well-reasoned marketing plan.

This workshop will provide information on what works and what may not work so well.  The following are the key elements of a good marketing plan:

  • Strategy:  What are you trying to accomplish?
  • Product Descriptions: What makes your business and/or products unique?
  • Ideal Customer:  Who are you trying to reach with your marketing?
  • Competition:  Who are you up against & how do you compare?
  • Pricing:  What do you charge & why?
  • Advertising & Promotion:  How will you reach your target market?
  • Budget:  How much money will you spend & on what?
  • Existing Customers:  Does your marketing plan address repeat business from current customers?
  • Action items:  What tasks do you need to accomplish to meet your marketing goals?
  • Measurement:  Do you have a way to measure what results you have achieved & where you can improve?
  • Forecasting Sales & Margins:  What is the expected outcome?


Your Presenter - Steve Veazey

Steve is a member of SCORE Oxford Hills. Steve’s expertise in business planning and management fits well with the elements of marketing important to small businesses. While working full time in a professional services business for 20 years, Steve was responsible for finance and operations, including marketing.