Building a B2B Marketing Plan 

B2B marketing is unique – the messaging is more complex, the sales cycle is longer, and the dollar value of the deal is higher than most consumer sales. This session is designed to help your B2B firm walk through the process of building a marketing plan. You’ll learn how to:

— Pinpoint your unique value proposition (UVP)
— Define your target market
— Set measurable marketing goals
— Identify tactics to help you reach your goals

Attendees will walk out of this two-hour session with a framework for a basic marketing plan that they can start to implement immediately.  

This session is designed for businesses that sell to other businesses (B2B); attendees who are selling directly to consumers will benefit from attending our Marketing 101 workshop (see our list of local workshops for more details). 

Your Workshop Moderator is Alison Harris of Harris Media Services 

Alison is the founder and principal of a B2B marketing firm where she has helped softwarecompanies, service providers, and other businesses sell complex products and services to a business audience. She has expertise in all facets of B2B marketing, including communications and PR, sales campaigns, and content marketing.