Brand Passion and Performance: Developing Your Voice

This entrepreneur-focused workshop will present an overview of the ways a business founder’s personal story can be shaped and shared to serve as the heart of an engaging brand. Pulp+Wire’s Charlotte Redmann and Bryan Wiggins will share insights learned from their branding & marketing agency’s 12-year history of leading small natural foods and lifestyle brands to big success.

A short overview of company case studies will be followed by group exercises designed to unlock the personal tales of business ideation, challenge, and growth that form the intimate connections that animate the most lively and enduring brands.

Your Presenters

This session will be led by Charlotte Redmann, social brand manager at Pulp+Wire and Bryan Wiggins, brand strategist and copywriter at Pulp+Wire.