Social Media Advertising 101 - Auburn

This is a FREE Workshop sponsored by TD Charitable Foundation.  Preregistration is required.

In this workshop, you'll learn how to incorporate paid social media promotions into your marketing. You must have a marketing strategy and presence on social media to make the most of this workshop. Platforms covered will include Facebook and Instagram, LinkedIn, and Twitter.

You must have a clear definition of your brand and your audience to take full advantage of this workshop. If you are new to marketing, look for SCORE's Marketing 101 workshop here. 

Your Presenter: Lauren Guite Digital Strategist for the Environmental Defense Fund

Lauren is an expert in marketing, content marketing, social media strategy and training, blogging and digital outreach. She has expertise in community building, online campaigns, and website optimization including metadata and shareability, and measuring ROI for digital marketing efforts.