Creating a Customer, Not Just Making a Sale 

This is a NO COST Workshop sponsored by Infinity Federal Credit Union. Pre-registration is required.

To many people starting their own business, sales can be scary. But it doesn't have to be! Sales can be a natural extension of your entrepreneurial journey. People buy why you do what you do and not just what you do! Our workshop offers essential information and guidance to help you become your best salesperson. We will cover the basics of identifying your ideal customer and creating tools to help you make them your best referral partner. If being in business on your own is your goal, but selling what you make or do is a current roadblock, this workshop is for you!

Topics include:

• Creating customer personas and profiles
• Identifying and segmenting ideal customers 
• How to meet the customer where they are at 
• Leveraging your unique value proposition to the ideal customer

Your Presenter: Tom Morgan

Tom Morgan is Founder and CEO of Breakthrough Sales Solutions LLC an Outsourced/Fractional VP of Sales consultancy business. Tom brings over 25 years of successful sales management experience and sales performance leadership to serve small and mid-sized businesses throughout Maine. Tom helps businesses create sales strategies, sales processes, and sales team direction to achieve their business growth goals.

Tom has senior level sales management experience with companies ranging from $8M to $450M in revenue; and utilizes this vast and diverse experience to create customizable and scalable sales solutions that meet the specific needs of each client. Tom's career has led him to work with many well known consumer brands such as Reebok, PUMA, Keds, and Life is Good. In his career, Tom has held sales representative, regional management, general management, and global sales leadership roles. He is using this broad experience to help businesses of all sizes break through on their sales goals.

Tom and his wife of 33 years, Kim, reside in Ocean Park, Maine and have two grown children. As an avid runner, biker, and hiker, Tom takes advantage of the many outdoor opportunities Maine has to offer.