Where
Constant Contact HQ1601 Trapelo road
3rd Floor "Great Room"
Waltham, MA 02451
Driving Directions
Contact
Suzan Czajkowski
Constant Contact | TheCommCoach
617.320.7382
suzan@thecommcoach.com
Meet The Speakers:
Jeannine O'Neil is a visual branding and online marketing expert. As the owner of JO Social Branding, she empowers and educates marketing professionals on how to make the best use of the online marketing tools. With 9+ years in the Marketing Communications industry, Jeannine shares her knowledge and educates professionals on how to use online marketing platforms to promote their brand and marketing messages. Those who work with Jeannine learn to strategize their digital marketing as well as understand the tools, knowledge and skills to be successful with their digital marketing needs.
Heather Jackson is the Director of Regional Development in New England for Constant Contact. She has over 20 years’ experience in sales and marketing, with a specialty in digital and email marketing, and has owned 2 small businesses of her own. A California native, she loves authentic Mexican food, so be sure to tell her about your favorite burrito spot.
Suzan Czajkowski, MA, PCC is a Communication Coach, Digital Markting Consultant, and a Master Certified Authorized Local Expert for Constant Contact. She works closely with small business owners to develop digital marketing strategies that are focused on useful marketing goals and generate relevant results. Suzan started her business, TheCommCoach, in 2009 after leaving her last corporate job as a Marketing Manager with an international publisher. She has worked in a variety of different industries including fitness, technology, academia, and the military. She has both a B.A and a M.A. in Communication and is a Certified Leadership Coach through Georgetown University.
The holidays are a busy time of year for small businesses and nonprofits. With 20-40% of yearly sales coming in for most businesses during the holiday season, this is your opportunity to ring in the holidays and your cash register!
Join us for this 3-part, holiday-infused marketing workshop and explore how to execute your holiday marketing campaign and achieve your goals this season!
How to Have Your Best Holiday Season Ever
Heather Jackson, Constant Contact
Holiday spending is higher than any other time of year – shouldn’t they be spending it with you? Don’t miss out on your piece of the holiday pie! Heather Jackson of Constant Contact will show you how to influence your potential customers’ purchases by making an offer they can’t resist.
During this session, you’ll learn how to:
- Select just the right offer for your ideal audience
- Create a quick and effective promotional plan
- Design an offer that stands out, especially on mobile
- Reach new customers and spread the word using social media
- Keep the holiday momentum going through the New Year
If you’re ready to make this your best holiday season yet, you won’t want to miss this event. Join us to find out exactly how to achieve and exceed your holiday goals.
Decorate Your Marketing with Canva for the Holidays
Jeannine O'Neil, JO Social Branding
Yes, the holidays are quickly approaching but there is still time to capitalize on the “most wonderful time of year”. Jeannine O’Neil of JO Social Branding will show you numerous ways to “wrap” the holidays into your online marketing, connect with your audience, build relationships, and generate end of year sales!
Attendees will learn how to:
- Decorate and embellish their cover photos and profile images
- Produce holiday-themed social media series that engage with their audience
- Gift downloads to grow your contact list
- …and do all of this with one easy-to-use marketing tool called Canva!
Why not use this joyful time of year to add some holiday flare to your marketing? Are you ready to light up your marketing this holiday season? Put those {holiday} bells on and get ready to quickly and easily decorate your marketing halls for this festive season!
Spruce Up Your Email with Holiday Cheer
Suzan Czajkowski, TheCommCoach
When your email lands in the inbox, is it making the right impression? During this seminar, we’ll explore the key email design elements that will help you dress your email to impress your readers.
Attendees will learn about:
- Branding: How can placement, pictures, and colors reinforce recognition & engagement? What are the best ways to incorporate holiday cheer without compromising your brand?
- Readability: What are your best choices of fonts, white space and single-column design? (Hint: We’ll be talking about mobile!)
- Images: How do you adjust the size and placement of your images? How do you incorporate links and video?
Join Suzan for this deep dive into how to design an effective and attractive email using the new Constant Contact 3G Editor.
This event includes a festive lunch. Come for the food, stay for the content!
Thank you to SCORE Boston for sponsoring this event!
