Social Media and Nation Branding: 

The Increasing Role of New Communication Channels in Public-Diplomacy

Social media platforms have become appealing tools for marketing and sales to reach new costumers effectively. Like businesses, nations around the world use strategies to polish their image and to brand themselves as part of a “soft power” strategy.  How can governments use social media? Can Facebook, Twitter, MySpace or YouTube be effective channels to improve the reputation of a country?  Is social media an indispensable component for public diplomacy?

To discuss these questions, swissnex Boston invites you to join our breakfast panel discussion:

Social Media and Nation branding: The increasing role of new communication channels in PublicDiplomacy

Panelists:

Miriam Meckel,

Berkman Fellow, Harvard University. Managing Director of the Institute for Media and Communication Management, University of St. Gallen (Switzerland). Advisor for Public Affairs and Business Communication. Read More

John Della Volpe

Managing Partner, SocialSphere, Director of Polling, Institute of Politics, Harvard Kennedy School. Read More

Jim Storer,

Community builder/social media strategist. Read More

Jeff Cutler (Moderator),

Social Media Journalist-Content Specialist. Social Media Trainer for the Society of Professional Journalists. Read More