Where
Microtek
230 West Monroe Street
Suite 550
Chicago, IL
Contact
TheTeamW
Weinschenk Institute, LLC
847-909-5946
info@theteamw.com
www.theteamw.com
Course Pricing
Regular Price Ticket - $295Bulk Ticket Prices
5 Tickets
10% discount
Coupon Code : FIVETICKETS
10 Tickets
15% discount
Coupon Code : TENTICKETS
20 Tickets
20% discount
Coupon Code : TWENTYTICKETS
Cancellation
Payment is required in advance but it is refundable, less a $50 processing fee, if your cancellation is received three full business days before the course. If you fail to attend and do not notify us in advance, the fee is not refunded. Substitutes are welcome.
Confirmation:
You will receive a ticket you can print and present at the door.
Guarantee:
Our courses are 100% guaranteed. If you attend a session and decide it was not of value to you we will refund your course fee.
About The Instructor
The Instructor of this Course is Susan Weinschenk.
Susan Weinschenk is the founder and principal of the Weinschenk Institute. She has a Ph.D. and over 30 years as a behavioral psychologist. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Her clients call her “The Brain Lady” because she reads and write about how the brain works. Dr. Weinschenk writes a popular blog: www.blog.theteamw.com, is a regular blogger with Psychology Today (Brain Wise: Work better, work smarter), and is an international keynote speaker.
Dr. Weinschenk is the author of several books, including How to Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs To Know About People, and Neuro Web Design: What makes them click?
Design For Engagement: How to design so people take action
Does your website, software, or app engage your audience? Does it persuade people to take action? Recent research in neuroscience and the brain provides insights into how people think, how people decide, and what motivates people to take action. Do you know how to apply this science to the design of your product so that your audience will be engaged and persuaded to take action? That’s what you will learn in this intensive, fast-paced, hands-on course.
Here are some of the things you will learn:- The 7 motivational drivers of human behavior
- How to implement the drivers in your design
- How to evaluate a product for engagement
- What engagement strategies to apply to a particular product and audience
- Recent research in psychology and neuroscience that apply to engagement and persuasion
Materials You Will Take Home
- Persuasion and Engagement Checklist
- Two books by Dr. Susan Weinschenk: How To Get People To Do Stuff and 100 Things Every Designer Needs To Know About People
- Summary of content
Detailed Course Outline
Introduction to the Course and to Persuasion and Engagement
Reading and Vision
- Vision and the brain
- Capital letters
- Headings
- Fonts
- Line length
- Reading level
- The fusiform facial area
- Color
- Curves
Cognition and Memory
- Progressive disclosure
- The myth of 7 + or – 2
- Human factors loads
- Our relationship with technology
Exercise: Evaluate a design based on Reading, Vision, Cognition and Memory Principles
The Need to Belong
- Social validation
- Reciprocity
- Concession
- Trust
- Nouns vs. verbs
- Competition
- Going viral
Instincts
- Choices
- Fear of loss
- Dopamine
The Power of Stories
- Stories and the brain
- Using self-stories to instigate action
- Story-prompting
- Commitment
Tricks of the Mind
- System 1 and system 2 thinking
- Anchoring
Exercise: Evaluate a product, decide on changes, and re-design to increase engagement and persuasion
Next Steps
- Applying persuasion and engagement principles to a project
- What to do next
- For more information, learning, and reading