Where
Precision Dialogue
905 Corporate Way
Westlake, OH 44145
Cleveland, Ohio, USA
Contact
TheTeamW
Weinschenk Institute, LLC
847-909-5946
info@theteamw.com
www.theteamw.com
Course Pricing
Regular Price Ticket - $345
Five or More - $310.50
(Use Code FIVETICKETS)
OR
Register before December 1, 2014 - $310.50
(Use Code EARLYBIRD)
About The Instructor
Susan Weinschenk is the founder and principal of the Weinschenk Institute. She has a Ph.D. and has been a leader in User Experience for over 30 years. She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Her clients call her “The Brain Lady” because she reads and write about how the brain works. Dr. Weinschenk writes a popular blog: www.blog.theteamw.com, and is a regular blogger with Psychology Today
Dr. Weinschenk is the author of several books, including How to Get People To Do Stuff and 100 Things Every Designer Needs To Know About People.
Cancellation
Payment is required in advance but it is refundable, less a $50 processing fee, if your cancellation is received three full business days before the course. If you fail to attend and do not notify us in advance, the fee is not refunded. Substitutes are welcome.
Confirmation:
You will receive a ticket you can print and present at the door.
Guarantee:
Our courses are 100% guaranteed. If you attend a session and decide it was not of value to you we will refund your course fee.
The Lean UX Workshop
Lean User Experience (UX) principles and processes help teams create products faster, and collaborate better. Lean UX comes out of a broader business strategy called Lean Strategy, made popular from Eric Ries' book, The Lean Start-up. It's a hit not only with start-ups, but also large organizations wanting to improve innovation. If you need to create innovative digital products and create them faster, then you need to understand Lean UX. In this workshop you will learn:
- what Lean UX is
- why Lean UX is such a hot topic
- how Lean UX can help your design process
- the pros and cons of implementing Lean UX
- tips for overcoming organizational obstacles
Whether you are new to Lean UX or you are in the process of implementing it, this workshop will clearly explain what it is, how to do it, and how to succeed at it. We'll take a hands-on approach. You'll not only learn the principles, but you will get to try out Lean UX on a case study first hand.
Workshop Agenda
Introduction To Lean UX
What is Lean UX and what it isn't
5 myths of Lean U
Myth 1: it’s UX Light
Myth 2: it’s UX without producing deliverables
Myth 3: It’s UX if you are a UX team of one (i.e., you can’t do everything by yourself)
Myth 4: It’s the UX process you use if your development is Agile
Myth 5: It’s new
The Precursor To Lean UX -- Lean Strategy
Lean Strategy Principles
Build/Measure/Learn feedbacks cycles
Minimum Viable Product (MVP)
Experimental hypotheses
Validated learning
Pivot decisions
Cross-functional teams
Where Lean UX fits in with Lean Strategy
Lean Strategy principles applied to Lean UX
What is a UX MVP?
Collaborative design
Creating and testing experimental design hypotheses
Sketching/Wireframing/Prototyping
Continuous feedback loops with customers/users
Redefining UX Success from a Lean UX viewpoint
Tips and Hints for Implementing Lean UX in your organization
Organizational issues/obstacles you are likely to encounter and how to deal with them
Who you need on board
What type of project to start with
What to do first
What to do next
How to measure your success