SCORE East Bay
Cal State Center East Bay 1000 Broadway
Oakland, CA 94607 Driving Directions
Retail Basics - a Seminar for Online and Brick & Mortar Retailers (Oakland)
Taught by Retail Professional & SCORE Counselor : Larry Tessler
Workshop Fee ($35) - Includes FREE download of our 17 chapter guide “How to Start & Manage your Small Business”
STARTING A RETAIL BUSINESS OR READY TO EXPAND?
LEARN THE RETAIL BASICS FROM AN EXPERT - A unique opportunity for you to meet with industry experts who will help take the mystery out of making a profit as you buy and sell merchandise.
Overview: This seminar is an interactive program tailored to answer your collective questions pertaining to online, brick & mortar, and other retail-oriented selling. The seminar will focus on subjects important to the participants, which may include some or all of the following:
- Merchandise selection and assortment strategies
- Inventory management and flow tactics, turnover and budgeting
- Expenses to consider
- Vendor support and compliance
- Sales and seasonal forecasting techniques
- Buy and sell merchandise and make a profit doing it.
Led by experienced retail expert Larry Tessler.
Larry Tessler – Brings nearly 35 years experience as an executive in the merchandising, stores and advertising/sales promotion divisions. Work history includes a local department store chain, a national chain of promotional department stores, a local chain of video rental and music sales and 5 years starting and managing his own small business. Larry has a B.S. in Business Administration, University of California, Berkeley. Graduate studies in Marketing, San Francisco State.