East Bay SCORE 


Tuesday October 17, 2017 from 9am to 12pm PST

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Cal State Center East Bay 
1000Broadway                                                       Suite109
Oakland, CA 94607 

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Internet Marketing for Beginners (Oakland)

Led by Industry Professional: Luke Middendorf

WorkShop Fee ($35) - Includes FREE download of our 17 chapter guide “How to Start & Manage your Small Business”

Internet Marketing for Beginners

 Overview:  This workshop will educate local business owners about the fundamentals of digital marketing and how they can leverage it to grow their business.  We will take a look at examples of local businesses (both startup and well established) that have grown their bottom line by investing in the right marketing strategies.

You will learn and discuss:

  • How to target the right audiences to generate leads
  • Key elements of an effective website
  • How to attract prospects to your website and convert them into customers
  • How to analyze your competition’s online strategies
  • Search engine marketing (organic vs. paid)
  • A strategic approach to social media (Facebook, LinkedIn, Instagram, etc.)
  • Online reputation management (Yelp, Google+, etc.)
  • Measuring your marketing return on investment

What previous attendees have said about this workshop:

 “I took a fantastic class given by Luke for SCORE East Bay. His presentation was incredibly insightful and provided me with clear action points to put to work right away in my company. Along with providing the PowerPoint document for us all to review after the class he forwarded us an E-book which is full of great ways to focus your business in the right direction to find your prospective audience quicker, easier and cheaper! Luke has been incredibly generous with his time and feedback and I am thankful to have access to his expertise.”

 Shayna Ronen, Co-Founder & Theatrical Producer at I Can Do That Theatre Company

 “I recently had the pleasure of attending a SCORE East Bay event on online marketing and web design presented by Luke Middendorf, and cannot recommend it enough. Luke's class provides immediate value to the entrepreneur navigating the complicated and daunting marketing terrain. He packs a wealth of information in an easily digestible and informative format without oversimplification. I continue to benefit and build upon what I learned in Luke's class as I develop my business, and am grateful for his generosity with his time and expertise.”

 Francisco Fernández, Filmmaker

 “I have attended Luke's Effective Web Design & Online Lead Generation Workshop. With Luke's detail oriented guidance, it totally helped me to prepare for our company's new web site design.

 Frenda Fung, Senior Marketing & Sales Associate at Sugar Mama Desserts

   Luke Middendorf is the Managing Director of WSI Connect.  An expert in creating strategic digital marketing campaigns, he is passionate about helping his clients increase their lead generation and conversion rates.  His firm focuses on web design, search engine optimization, online advertising, content marketing, social media, and email marketing.  The firm works with a diverse portfolio of clients, across many different industries including:  business services, construction, education, hospitality, accounting and nonprofit organizations.