East Bay SCORE 


Thursday, October 26, 2017 from 8:15 AM to 1:30 PM PDT

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Cal State Center East Bay 
1000 Broadway
Suite 109
Oakland, CA 94607

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Finding Customers / Marketing Your Idea (Oakland)

Led by SCORE Industry Professional: Larry Tessler 

Workshop Fee ($35) - Includes FREE Download of our 17 chapter guide “How to Start & Manage your Small Business"

Finding Customers / Marketing Your Idea

Generating revenue for any business is all about marketing and sales, and that’s the focus of this workshop. 

You will learn and discuss:
  • The importance of your business idea
  • The four P’s of marketing your business idea (product/service, price, place and promotion) and why they are important
  • How to identify your target market and reach these prospects, including use of market research to help you
  • How to craft a differentiated marketing message
  • How to develop sales forecasts for your financial projections
  • How to put it all together into a successful marketing plan

Taught by SCORE business professional:

  Larry Tessler  – Brings nearly 35 years experience as an executive in the merchandising, stores and advertising/sales promotion divisions. Work history includes a local department store chain, a national chain of promotional department stores, a local chain of video rental and music sales and 5 years starting and managing his own small business. Larry has a B.S. in Business Administration, University of California, Berkeley. Graduate studies in Marketing, San Francisco State.