East Bay SCORE 


Wednesday, October 14, 2020 from 8:30 AM to 12:30 PM PDT

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This is an online event. 

This workshop will be conducted online only, via Zoom. Registered participants will receive an invitation to the Zoom meeting 3 days prior to the event. Please respond to the invitation to confirm your attendance. The invitation will include a link that you should click to join the workshop.

Finding Customers / Marketing Your Idea (Online)

Led by SCORE Industry Professional: Leslie William Perttula

Workshop List Price $40 Discounted Price $15

Finding Customers / Marketing Your Idea

Generating revenue for any business is all about marketing and sales, and that’s the focus of this workshop. 

You will learn and discuss:
  • The importance of your business idea
  • The four P’s of marketing your business idea (product/service, price, place and promotion) and why they are important
  • How to identify your target market and reach these prospects, including use of market research to help you
  • How to craft a differentiated marketing message
  • How to develop sales forecasts for your financial projections
  • How to put it all together into a successful marketing plan

Taught by SCORE business professional:

  Leslie William Perttula  – helps clients set up low cost market research including questionnaire design and analysis of results and understanding marketing and market research. He helps clients reach potential customers and retain these customers whether they be local, national or international, and advises clients on internet marketing: SEO, PPC, social media. Leslie has his B.A. from Williams College; an M.B.A.from UC Berkeley; and a PhD from Golden Gate University.