SCORE East Bay 


Monday, March 29, 2021 from 9:30 AM to 12:30 PM PDT

Add to Calendar 


This is an online event. 

This workshop will be conducted online only, via Zoom. Registered participants will receive an invitation to the Zoom meeting 3 days prior to the event. Please respond to the invitation to confirm your attendance. The invitation will include a link that you should click to join the workshop.

Successful B2B Marketing:  Selling Your Idea to Business Buyers (Online)

SCORE Mentor Paul Hennessey

Workshop List Price $40  Discounted Price $15

 If your buyers are companies rather than consumers, you face unique marketing challenges.  This workshop will give you practical ideas on how to improve your results.

At this workshop you will learn and discuss:

  • The key differences between between B2B (business-to-business) and B2C (business-to-consumer) marketing, and the implications for your success.
  • Strategies for identifying high-return market segments for your B2B offering.
  • How to differentiate your product/service so you stand out from your competition.
  • The keys to creating and deploying marketing messages that get results.
  • How to navigate the B2B sales process so you close more deals.

Led by SCORE Mentor Paul Hennessey

 Paul HennesseyPaul Hennessey -With more than 30 years of B2B consulting, product development, and sales training experience, Paul is valuable resource for any organization looking to turn its great ideas into profitable customer relationships.  He was the top marketing executive in a global consulting firm that implemented sales and negotiation training for major B2B clients such as UPS, Oracle, HP, AT&T, Chevron, and Owens Corning.

 Paul has a B.A. and M.A. from the State University of New York, and an M.B.A. from University of California, Berkeley.