Marketing the CASL Way: Understanding Canada’s Anti-Spam Legislation 

The Canada Anti-Spam Legislation [CASL] went into effect July 1, 2014. As a business owner, do you understand the key elements of the legislation, how it impacts your digital marketing programs.

It’s clear; CASL has had a broad sweeping impact on how you connect with your customers and prospects online.

Now that its here, are you prepared and do you have lingering questions?

This interactive session covers:

• Summary of CASL and the permission guidelines it requires
• Best Practices of Permission Based Marketing
• Practical Tips on how to grow your contacts under CASL
• What you need to do to comply with the legislation

You’ll get practical tips, tactics and stories from other businesses to help you be CASL-compliant and build your business. Bring your questions.