Training Logo


Thursday July 17, 2014 from 9:00 AM to 12:00 PM EDT
Add to Calendar 


The Center for Rural Development 
2292 S. Hwy 27
Somerset, KY 42501

Driving Directions 


The Center for Rural Development 
The Center for Rural Development 

Building Your Personal Brand Using LinkedIn 

In today’s working world, your professional online brand is key.  Personal branding is not about sales or spin. 

 A term first coined by Tom Peters in 1997, personal branding includes your professional reputation, online image and personal characteristics such as your work style, community engagement and worldview. It incorporates the particular skills, talents and areas of expertise you’ve cultivated.  The best online identities are real, honest, and focus on what makes you unique and what you can offer.

 LinkedIn is a professional networking tool that can connect you to over 43 million professionals in over 200 countries around the world. It’s not just a virtual resume that should be tucked away for a rainy day. Instead it acts as a resume, cover letter, references document, database of your contacts throughout your life and a place where you can learn, share and interact in a professional manner. 

 Join Elizabeth Burton, Director of Business Development, Marketing and Public Relations at The Center for Rural Development to find out how to successfully use LinkedIn to develop and promote your online brand.  You will learn tips and tools that will help your profile stand out from the crowd, as well as strategies for engaging with other professionals, creating lasting networks, and finding employment opportunities.

July 17, 2014
9:00 a.m. – Noon










Instructor: Elizabeth G. Burton
Director Business Development, Marketing and Public Relations
The Center for Rural Development

Elizabeth Burton has over 20 years of experience in marketing and public relations for government agencies, nonprofit organizations and fortune 500 companies.  As part of the executive leadership team, she currently manages The Center’s overall marketing and public relations strategies.  Prior to joining The Center,  Elizabeth was National Director of Sales Administration with Polycom where she created the first trademarked Grant Assistance Process in the telecommunications industry, and led the successful rebranding and launch of the grant assistance and E-rate programs.  Elizabeth has delivered training programs across the U.S. focused on marketing strategies, social marketing, communications and public relations.