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Friday, December 1, 2017 from 8:00 AM to 10:00 AM EST
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The Frontier - Fusion Room 
800 Park Office Dr
RTP, NC 27709

Driving Directions 

Parking is free.

Workshop will be held in the Fusion Room.


Kim Strazisar 
Kim Strazisar Communications, LLC & MRN Web Designs 

Web Essentials Analytics 12-1-2017 

Are you applying free, online, analytic tools to make your website and social media work for your business? If you're not, this is the workshop for you!


8:00 a.m. - Registration and Check-In. Water and Snacks Provided.


8:10 a.m. - Google Analytics

Instructor: Suzanne Jeska, MRN Web Designs

This class is right for your if you feel overwhelmed looking at analytics reports, you know you should learn more about analytics data but you haven't researched it much, you are a marketer who could benefit by learning how to read analytics, or you have zero to little knowledge about Google Analytics and you're tired of missing out.

In this interactive workshop, Suzanne will teach you how to:

  • Set up a Google Analytics account;
  • Install tracking tags;
  • Understand your account reports;
  • Use the data table;
  • Use annotations;
  • Utilize segmentation for deeper analysis;
  • View shared content and referrals with special reports;
  • Track engagement with behavior reports;
  • Use site content reports;
  • Review your site speed; and
  • Add custom campaign tracking.

9:10 a.m. - Social Media Analytics

Instructor: Kim Strazisar, Kim Strazisar Communications

Several social media sites now offer free analytic tools for business pages to help you understand follower and potential follower/customer activity, engagement and demographics. The more you understand this information, the better you can plan your social media posts to help you meet your social media goals - sales, community building, customer retention, etc. Kim will teach you how to:

  • Log-in to analytic pagesfor Facebook, Twitter and LinkedIn;
  • Understand analytics reports; and
  • Analyze information to find leads and create better posts.


10:00 a.m. - End of Workshop

*All Classes Approved for:
(2) NC Landscape Contractor Business Credits &
(2) NC Landscape Irrigation Business Credits