Santa Cruz County SCORE 


March 21, 2018 at 1:30 pm

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Simpkins Family Swim Center 
979 17th Ave
1st Right Turn after the railroad tracks drivng south on 17th ave.
 Santa Cruz, CA 95062

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Build a Marketing Plan to Attract and Keep Your Ideal Customers



Learn how to characterize your ideal target customer and use that knowledge to find, sell to, and build loyalty with them.  In this class you will define your ideal customer, develop an elevator pitch, and develop a draft markting plan.

Key points:

  • What are the characteristics of an Ideal Target Customer?
  • Who is NOT your ideal customer?
  • Customer pain points
  • What experience do you provide for your customer?
  • Putting together your Value Proposition and a summary Elevator Pitch
  • Establishing your brand
  • Marketing tactics for reaching your customers
  • Building Customer Loyalty

Presenter:  Pat Webb


Pat Webb is a sales and marketing executive with expertise in building global teams. During his career in technology he has led marketing and sales/support organizations in the Americas, Europe, and Asia.He enjoys working with new ventures and unproven ideas. Throughout his career he has been involved in helping to launch new products and working with start-up customers as well as established multinationals. He has broad range of experience including Business Planning, Product Planning, Business Development, and Sales. Pat is a Certified SCORE small business mentor.