Contact

Santa Cruz County SCORE 
jyost@santacruzscore.org 
831-621-3735 

When

May 16, 2018 at 1:30 pm

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Where

Simpkins Family Swim Center 
979 17th Ave
1st Right Turn after the railroad tracks drivng south on 17th ave.
 Santa Cruz, CA 95062


 
Driving Directions 
 

Grow Your Business with Email Marketing & Social Media 

Simple marketing strategy for small business & nonprofits

This session will show you how to make the most of email marketing plus social media for your business. When the session is done you’ll have a greater understanding of marketing basics like goals and objectives. You’ll be given opportunities to capture your own ideas and build out the framework of your own “next great campaign” through interactive activities and a handout.

Key Topics:

  • Small business marketing today 
  • Setting your goals 
  • Choosing the right message 
  • Measuring success 
  • How to get started

Learning Outcomes:

  • Learn how to make the most of the combination of email and social media for your business
  • Have a greater understanding of marketing basics like goals and objectives. 
  • Learn what a “campaign” is and what to write about and offer in that campaign. 
  • Simple but powerful tips for how to get your messages opened and read, shared and socially visible.

What People Are Saying About This Class:

  • “Lots of territory covered, great overview”
  • “Great getting started seminar”
  • “Very helpful information and tips”

 About the instructor

Tracey Lee Davis 

Tracey Lee Davis founded ZingPop Social Media in 2014 because she loves helping small businesses grow and succeed through their online marketing efforts. From coaching to total management for social media or email campaigns, ZingPop Social Media turns busy small business owners into online marketing rockstars. Ms. Davis is a Certified Content Marketing Strategist; a Master Certified Solutions Provider for Constant Contact; a Hootsuite Certified Professional and Hootsuite Ambassador; as well as the Vice President of the Women’s Networking Alliance.